Squarespace SEO Checklist
SEO checklist for Squarespace websites. Covers Squarespace-specific configuration, on-page optimization, content strategy, and performance tuning.
What is the SEO checklist for Squarespace?
The Squarespace SEO checklist covers 17 essential tasks across Technical SEO, On-Page SEO, Content, and Performance categories. Key items include configuring XML sitemaps, optimizing meta tags, improving page speed, and setting up structured data. SEO checklist for Squarespace websites. Covers Squarespace-specific configuration, on-page optimization, content strategy, and performance tuning.
Technical SEO
Enable SSL certificate
Go to Settings > Advanced > SSL and enable SSL. Select Secure (HSTS) for the strongest setting.
Connect Google Search Console
Verify your Squarespace site with Google Search Console via the Settings > Connected Accounts panel.
Submit your sitemap
Squarespace auto-generates a sitemap at /sitemap.xml. Submit it to Google Search Console.
Set up URL redirects
Use Settings > Advanced > URL Mappings to create 301 redirects with the format: /old-url -> /new-url 301.
Configure your 404 page
Create a custom 404 page with helpful links to guide lost visitors back to important content.
On-Page SEO
Edit page titles and SEO descriptions
Click the gear icon on each page and fill in the SEO title and description fields.
Optimize URL slugs
Edit page URL slugs to be short, keyword-rich, and descriptive. Remove unnecessary words.
Use heading hierarchy in content blocks
Use H1 for page titles, H2 for sections, H3 for subsections. Use the text formatting options, not just font size.
Add alt text to images
Click on each image, go to Design tab, and add descriptive alt text. Squarespace calls this 'Image description'.
Enable AMP for blog posts
Go to Settings > Blogging > AMP and enable it for faster mobile page loads on blog content.
Content
Publish regular blog content
Use Squarespace's blogging feature to publish SEO-targeted content at least twice per month.
Create service or product landing pages
Build dedicated landing pages for each service or product line. Each should target a primary keyword.
Add FAQ sections to key pages
Add a text block with question-and-answer format. Consider adding FAQ schema via code injection.
Build internal linking structure
Link blog posts to relevant service pages. Link service pages to related blog content.
Performance
Optimize images before uploading
Compress images to under 500KB. Squarespace does some optimization, but starting with smaller files is better.
Minimize custom code injections
Audit code in Settings > Advanced > Code Injection. Remove unused tracking scripts and third-party code.
Avoid excessive gallery and video blocks
Large galleries and auto-playing videos significantly slow page load. Use judiciously.
Optimize Your Squarespace Site
Use our free SEO tools to generate meta tags, schema markup, and robots.txt for your Squarespace site.