SoftwareApplication Schema Markup
SoftwareApplication schema helps apps and software tools appear with ratings, pricing, and platform info in Google Search. Ideal for SaaS products, mobile apps, and web tools.
What is SoftwareApplication schema markup?
SoftwareApplication schema markup is structured data in JSON-LD format that helps search engines understand your page content. It requires properties like name, offers and enables rich results in Google Search. SoftwareApplication schema helps apps and software tools appear with ratings, pricing, and platform info in Google Search. Ideal for SaaS products, mobile apps, and web tools.
Required Properties
| Property | Type | Description |
|---|---|---|
| name | Text | The name of the software application. |
| offers | Offer | Pricing information (use price '0' for free). |
Recommended Optional Properties
| Property | Type | Description |
|---|---|---|
| description | Text | A description of the application. |
| applicationCategory | Text | Category like 'GameApplication', 'UtilitiesApplication'. |
| operatingSystem | Text | Supported OS (e.g., 'Windows', 'macOS', 'Android'). |
| aggregateRating | AggregateRating | The overall user rating. |
| screenshot | ImageObject or URL | Screenshots of the application. |
| downloadUrl | URL | URL to download the application. |
| softwareVersion | Text | The current version number. |
Example JSON-LD Code
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "TaskFlow Pro",
"description": "Project management tool for agile teams with Kanban boards and sprint planning.",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Any (Web-based)",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "890"
}
}
Place this inside a <script type="application/ld+json"> tag in your page's <head>.
Common Mistakes to Avoid
- ✗ Missing the offers property — even free apps should include offers with price '0'
- ✗ Not specifying applicationCategory
- ✗ Using WebApplication instead of SoftwareApplication when the tool is browser-based (both are valid but SoftwareApplication is broader)
- ✗ Omitting operatingSystem for native apps
- ✗ Not including aggregateRating when reviews exist
Generate SoftwareApplication Schema Markup
Use our free schema generator to create valid SoftwareApplication JSON-LD code in seconds.
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